In this session, you’ll be introduced to a four step framework that will teach you how to be relentless when it comes to protecting your company’s most valuable assets, the assets that make up your brand. Your brand is your reputation. It deserves the best protection you can give it.
Kathryn Goldman is an intellectual property attorney who helps businesses and individuals protect their brands and ideas so they can profit from them. She represents creative entrepreneurs and businesses nationwide and internationally, particularly those with an online presence, which is almost everyone these days. She calls on over 30 years of experience to help her clients identify their most valuable business assets and build protection and enforcement strategies that drive revenue and build value.
Business Excellence, The Creative Experience