Most people don’t realize that when they look up at stars, the light twinkling back at them was actually emitted centuries ago. That’s a lot like how most businesses operate. They study past performance to predict future success. They go after opportunities that have already passed them by. Meanwhile, the world is changing faster than any other time in human history. No wonder businesses are struggling to keep up. But then there are the companies that just get it, the stars of the marketing and business world. They always seem to be at the right place at the right time, with the right message. I call these companies "blue variables." A blue variable is a very special kind of star, one that demonstrates dramatic variations in its spectrum and brightness and dazzles us with its unpredictability. I have studied a number of these “blue variable” Fortune 100 companies through my in-depth interviews with their creative and dynamic CMOs. This session will be devoted to helping participants spot opportunities for organizations to shine their brightest and move at the speed of culture.
Adele Cehrs is the author of SPIKE Your Brand ROI: How to Maximize Reputation and Get Results. As CEO of the When and How Agency, Adele has overseen the development of numerous award-winning local and national marketing campaigns. A recognized authority in marketing, Adele is a regular contributor to Inc. Magazine and she is a featured crisis communications expert for the Wall Street Journal’s Crisis of the Week Column. In the past year, Cehrs has spoken at the United Nations twice and interviewed more than 100 Chief Marketing Officers from Fortune 500 companies.
If you are a female entrepreneur who is ready to say, “this is what I am worth and this is my price,” this workshop is for you. Most female entrepreneurs struggle with pricing their product or services in the middle of the market, let alone what the market will bear. As a result, we make less than our male counterparts in the entrepreneurial world. In this presentation I will talk about: -how to gather data to see where you are priced in the market -understanding the risks and rewards of setting pricing higher -a strategy for raising prices with existing customers –and the least you should know about negotiation.
With over 30 years experience as a strategist and leader in publishing and in her own businesses, Emily Barrosse earned her reputation as a “rainmaker” by taking bold actions that resulted in spectacular successes. As an Editor in Chief at McGraw-Hill, she transformed the sluggish culture into a competitive, hungry, growth-driven business. Fueled by explosive creativity, her division quadrupled pipeline productivity with innovative content for the future. As a coach and teacher, Emily’s passion is in empowering women to be bolder and to reach for greater success.
This interactive introduction to Google Analytics will be a creative exploration to learn more about where to find data to help make decisions. Together we will learn where to find and access valuable information. Is your digital footprint working for you? Come learn to make better business decisions based on data.
Julie Schumacher, owner of sasse agency & Brian Loebig, founder of Loebig Ink, have teamed up for multiple topics for professional development programs for business owners throughout the DMV. Julie Schumacher is a leader in integrated marketing strategy. She is a highly-focused project manager, who works collaboratively with owners, executive leadership and teams in large and small companies to drive effective messaging and engagement. Her approach is to keep marketing simple and strategic. Brian Loebig has over 15 years of experience in web technology, Internet advertising and social media strategies with a special emphasis on search engine marketing (SEO).
Everyone has a book (or more!) in them. This presentation features a narrative for executives on how they can turn latent business ideas and information gaps in the marketplace into industry-relevant books, and provides insights into and tools for being successful in the publishing process.
An internationally accredited business communicator and as Chief of Party for the Kaizen Company, Dr. Roa has authored four books, including an industry best-seller "The Value of Water: A Compendium of Essays by Smart CEOs. She works with innovators operating in 40 countries and has led the rebranding of five international organizations.