Click on a track (next to Agenda) and then click the + sign to see the session description.
LS: Lightning Sessions are 30-minute fast-paced concurrent sessions with 10-40 attendees that condense latest business thought and practices into practical and immediately actionable takeaways.
PT: Power Talks are roundtable discussions limited to 10 attendees.
WS: Workshops are 45-minute in-depth training sessions with 25-75 attendees that deliver ideas and skills to implement in your business.
ACC: Accelerator Sessions are one-hour sample sessions on one of the topics covered in more depth in the advanced multiple-week accelerator programs.
Most people don’t realize that when they look up at stars, the light twinkling back at them was actually emitted centuries ago. That’s a lot like how most businesses operate. They study past performance to predict future success. They go after opportunities that have already passed them by. Meanwhile, the world is changing faster than any other time in human history. No wonder businesses are struggling to keep up. But then there are the companies that just get it, the stars of the marketing and business world. They always seem to be at the right place at the right time, with the right message. I call these companies "blue variables." A blue variable is a very special kind of star, one that demonstrates dramatic variations in its spectrum and brightness and dazzles us with its unpredictability. I have studied a number of these “blue variable” Fortune 100 companies through my in-depth interviews with their creative and dynamic CMOs. This session will be devoted to helping participants spot opportunities for organizations to shine their brightest and move at the speed of culture.
Adele Cehrs is the author of SPIKE Your Brand ROI: How to Maximize Reputation and Get Results. As CEO of the When and How Agency, Adele has overseen the development of numerous award-winning local and national marketing campaigns. A recognized authority in marketing, Adele is a regular contributor to Inc. Magazine and she is a featured crisis communications expert for the Wall Street Journal’s Crisis of the Week Column. In the past year, Cehrs has spoken at the United Nations twice and interviewed more than 100 Chief Marketing Officers from Fortune 500 companies.
Guest: Dr. Angela Lauris, of the Author Incubator, on How To Write A Book That Makes A Difference, a journey from idea to book that will create your six-figure expert business.
Guest: Jen Hempell, the Money Confidence Coach, on How to use podcasting to leverage and grow your business
Guest: Dr. Shilpi Agrawal, nationally recognized on-air medical expert and a weekly health correspondent on FOX5 Washington DC, on health, wellness and entrepreneurship
"Women, Innovation, and Entrepreneurship"
Guest: Stacey Ferguson of Building Empires is my Jam, on how multi-passionate entrepreneurs can streamline their passions into a cohesive brand.
(9:30 am) LS: The Traditional Sales Funnel is Dead: How to Adapt So That You Increase Your Reach and Revenue
If you are a female entrepreneur who is ready to say, “this is what I am worth and this is my price,” this workshop is for you. Most female entrepreneurs struggle with pricing their product or services in the middle of the market, let alone what the market will bear. As a result, we make less than our male counterparts in the entrepreneurial world. In this presentation I will talk about: -how to gather data to see where you are priced in the market -understanding the risks and rewards of setting pricing higher -a strategy for raising prices with existing customers –and the least you should know about negotiation.
With over 30 years experience as a strategist and leader in publishing and in her own businesses, Emily Barrosse earned her reputation as a “rainmaker” by taking bold actions that resulted in spectacular successes. As an Editor in Chief at McGraw-Hill, she transformed the sluggish culture into a competitive, hungry, growth-driven business. Fueled by explosive creativity, her division quadrupled pipeline productivity with innovative content for the future. As a coach and teacher, Emily’s passion is in empowering women to be bolder and to reach for greater success.
This interactive introduction to Google Analytics will be a creative exploration to learn more about where to find data to help make decisions. Together we will learn where to find and access valuable information. Is your digital footprint working for you? Come learn to make better business decisions based on data.
Julie Schumacher, owner of sasse agency & Brian Loebig, founder of Loebig Ink, have teamed up for multiple topics for professional development programs for business owners throughout the DMV. Julie Schumacher is a leader in integrated marketing strategy. She is a highly-focused project manager, who works collaboratively with owners, executive leadership and teams in large and small companies to drive effective messaging and engagement. Her approach is to keep marketing simple and strategic.Brian Loebig has over 15 years of experience in web technology, Internet advertising and social media strategies with a special emphasis on search engine marketing (SEO).
Everyone has a book (or more!) in them. This presentation features a narrative for executives on how they can turn latent business ideas and information gaps in the marketplace into industry-relevant books, and provides insights into and tools for being successful in the publishing process.
An internationally accredited business communicator and as Chief of Party for the Kaizen Company, Dr. Roa has authored four books, including an industry best-seller "The Value of Water: A Compendium of Essays by Smart CEOs. She works with innovators operating in 40 countries and has led the rebranding of five international organizations.
(3:00 pm) ACC: Flash Introduction to Capture Strategy for Winning More Government Contracts using SBA 8(a) Certification
Angie Duncanson is Maryland Women’s Business Center’s (MWBC) Senior Business Counselor/Trainer for Prince George’s County located in the Bowie Business Innovation Center, Bowie State University, Bowie, MD. Prior to joining the MWBC, she worked as a Small Business Specialist for Prince George’s County Economic Development Corporation and as a Business Consultant/Instructor for Maryland Small Business & Technology Development Center. The Small Business Administration (SBA) selected Angie as one of the nation’s top business development instructors to our US Military Armed Forces. Kate Vendemio is MWBC’s Training and Events Manager. As a certified Project Management Professional (PMP), certified ScrumMaster, and a Kirkpatrick Certified Evaluation Professional – Bronze Level, she brings a wealth of training and project management experience to the role. Kate has spent over thirteen years working with or for the federal government. Kate is also Founder/CEO at Mt. Vernon Consulting, LLC, a small women-owned business providing training design, development, and delivery services to businesses.
MWBC Intensive Business Plan Program: A business plan is a road map to steer your business in the right direction and an essential component of success. It is also the key to securing funding from banks and investors. Through this six-week intensive series, each attendee receives personalized guidance in developing a business plan for their company, and learning about the resources available to help them succeed. Attendees will finish the series with a complete business plan in hand and the confidence to know what the next best steps for their company will be. If you are thinking of starting a business or have just established it, this program will get you started with the right foundation. Course topics include: Elevator Pitch, Business Introduction and Description; Market Analysis Segmentation/Targeting; Competitive Advantage & Description of Offering; Marketing Plan, Selling Model, & Product Launch; Operations and Organization; Financial Analysis & Sales Projections. Martha P. Jimenez is the Senior Business Counselor for the Maryland Women’s Business Center (MWBC) in Montgomery County. A Colombian native with over 25 years of experience in business administration, Martha spent 14 of those years in the corporate sector and 10 years as an independent international business consultant for various companies in Latin America. Martha also has more than 15 years of experience training entrepreneurs and companies on various business-related topics and has a special interest in supporting small businesses and enabling entrepreneurs to pursue their passions.