Schedule
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7:30 am 8:00 am
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Registration Open Expo Open for Browsing Early Bird Networking Session Bookseller's Cafe Open; Meet the Authors Booksignings: Dr. Sharon Freeman, Lark-Horton Global Consulting, Author, Montgomery County Women: Making It Jennifer Abernethy, The Sales Lounge, The Complete Idiot’s Guide to Social Media Marketing |
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8:30 am
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Welcome Session
Welcome from the Women’s Business Consortium Greetings from Steve Silverman, Director, Montgomery County Department of Economic Development |
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9:00 am
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Concurrent Creative Jolt Sessions to Start Your Day
2. Start-Up Bootcamp – Get Started Here!
3. How to Build Strategic Alliances to Grow Your Business DeDe Haas, President, Association of Strategic Alliance Professionals - DC MidAtlantic Valerie Freeman, Cofounder, ANSERTeam Mary Cinquepalmi, Senior Supply Manager, Sodexo Carol O'Riordan, Esquire, O'Riordan Bethel Law Firm Deborah Stallings, HR Anew Sandra Eberhard, Women Presidents Education Organization - DC Learn from some of the most successful business women who use strategic alliances to grow their businesses, leverage their assets, and win a bigger piece of their markets. Presented by the Women Presidents Education Organization (WPEO-DC) and PEPCO
4. Social Media Business Success for 2012 What you need to begin doing today to expand your business connections to prepare for tomorrow's buying cutomer in 2012 and beyond! Learn: The Digital Suitcase and New Mind Shift for 2012; What your prospective clients want to see is Infotainment!; The Video Revolution is here; Twitter - the Cocktail Party of Social Media - why organizers need to embrace the "chocolatier;" Linked In - the cable channel of Social Media - how to land corporate business; Hot Trends on Twitter and Facebook that help sell YOU; Amazing free tools that you can use to bring Audio/Video and Blogging to your site; and What the nations' most successful entrepreneurs are doing that most are not! Get in on it! PowerTalks! Presented in the resource Spot and Ballroom A. Small group discussions allow attendees to ask individual questions and share ideas after a short presentation in a small personal setting. Limited to the first 10 attendees at each table; first come, first seated. Montgomery County Department of Economic Development created PowerTalks! and this year presents PowerTalks! with agency procurement directors for an unprecendented opportunity for Power Conference attendees. Note: PowerTalk! Sessions limited to 10 attendees5. PowerTalk #1 Doing Business with Montgomery College Janet Wormack, Director of the Office of Procurement, Montgomery College Presented by Montgomery County Department of Economic Development |
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10:00 am |
Expo Open for Browsing
Bookseller's Cafe Open, Meet the Authors Booksigning: Jennifer Abernethy, The Complete Idiot’s Guide to Social Media Marketing
Sonia Aranza, Co-author, Blueprint for Success: 13 Powerhouse Professionals Provide Proven Strategies for Success & Survival Caroline Adams Miller, Creating Your Best Life Amy Schoen, Getting it Right This Time and 30 Very Good Reasons NOT to Marry until you are 30Rosemary McDowell, Fight for Your Dreams with Les Brown, Fearless Women, and DeMystifying Government Contracting Andrea Richards Scott, Keys to the Kingdom: A Manual to Success in Today's World and Purpose Quest: Passionately Pursuing Your Purpose
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10:15am
11:00 am
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Concurrent Workshops and PowerTalk! Sessions
1. Engagement Marketing How can you keep your customers coming back for more – telling their friends – and keep your business thriving? Learn how to inform, inspire, and create long-term meaningful connections with engagement marketing, building the relationships that build your success. You’ll learn how to:■Take the excellent customer experience that you deliver and leverage that into connections that enable ongoing dialog. ■Identify the right technology tools to multiply your impact, track your effectiveness and save you time and effort. ■Understand how to gain and interpret both direct and indirect feedback on how your customers, prospects and raving fans are perceiving you -- *and* what they are saying to their friends & colleagues. ■Create engaging content that encourages re-sharing – how to deliver content that starts and sustains discussions, and how to make sure that content is sharable (even broadcastable!). ■Sum it up: learn the five key steps to success with engagement marketing.
2. Opportunities for Women in Federal Contracting The stars (and laws!) have aligned to offer women business owners a remarkable opportunity to build viable strong businesses by selling services and products to the world’s largest customer: the US Federal Government. Attend this session to learn the requirements and how to participate in the recently enacted the Women-Owned Small Business Procurement Program in which over $20 billion contracts will be set-aside specifically for businesses owned and operated by women.
3. Frank Conversations: How I Made It in Business Featured Entrepreneurs: Alexandra Jellerette, Zane Networks, LLC; Rachel K. King, CEO, Glycomemetics; Mary Moslander, President & CEO, LiveHealthier; Gail Bassin & Jerri Shaw, Co-CEOs, JBS International, Inc.; Kathleen Matthews, Executive Vice President, Global Communications & Public Affairs, Marriott International, Inc.; Elaine Amir, Executive Director, Johns Hopkins Montgomery County; Denise Graybill-Donohoe, Principal Designer, Dancing Grass Designs, LLC; Linda Lewis, Co-Owner, Lewis Orchards; Carmen Larsen, President & CEO, AQUAS, Inc.; Prachee Devadas, President and CEO, Synergy Enterprises (SEI); Phyllis Shearer Jones, President & CEO, Elan International LLC; Juanita Hardy, Managing Principal, Tiger Management Consulting Group
4. Is Your Office a Real Pain? Ever wonder why your shoulders, back, arms, elbows, wrists, or neck hurt by the end of day at the computer? Want to know what to do about it? (And no, you don’t have to buy an expensive chair.) This session will go through the whys and hows of office ergonomics for any office on any budget.
5. That’s My Idea!: How to Transform Your Ideas from “In Your Head” to Making Them Happen So many ideas; so few implemented. Do you find yourself with a lot of ideas, then toss them out, forget to write them down, get lost in “decision collision”, tell yourself “some day”, or wait too long to communicate them and find that someone else has “stolen them”? Identify your “money idea” on which to focus your time and energy; Organize your thoughts and resources to get clarity for your strategy; Document your intellectual property to capture details permanently; Communicate effectively to garner the support you need for implementation, and Present, persuade, and motivate others to action with your leadership to turn your ideas into reality. You will leave with a resource that helps you to remember and apply the strategies that transform your ideas from “in your head” to implementation so that you take action to avoid having to say, next time, “Hey, that’s my idea”!
Donna Hanson, Coordinator Minority Business Enterprise, MCPS Presented by Montgomery County Department of Economic Development
7. PowerTalks! #2 - Building Buzz Learn from the most buzz-worthy woman in Washington, DC!
8. PowerTalks! #3 – Create a Dream Advisory Board for your Company It all starts with a dream team advising your company. Learn how. 9. PowerListen! - MD Governor's Commission on Small Business Two Commissioners appointed to the MD Governor's Commission on Small Business, Karen Barbour and Barbara Berschler, will be available to listen to concerns of Small Business. Please stop in to talk with them during the PowerListen! Session. They welcome your input on issues and priorities and how state government can better help you achieve your goals so feel free to talk with either Karen or Barbara anytime during the Conference.
Bookseller's Cafe Open, Meet the Authors Booksignings: Dr. Naomi Abrams, Author of Why is My Office a Pain in My ___?
Sylvia Henderson, Hey, That's My Idea! Colette Releford, I Learned to Fly with Broken Wings Beth Shillaci, The Social Media Roadmap Eileen Kugler, Debunking the Middle-class Myth: Why diverse schools are good for all kids |
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11:15 am
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Concurrent Workshops & PowerTalk! Sessions
1. Engagement Marketing Part II The two questions this seminar will answer:1) How do I generate more repeat business from existing customers? 2) How do I get my customers to refer my business to others?
2. Writing Great Capability Statements 5 Steps to Create a Powerful Door Opener: A Great Capability Statement. A clear, succinct and well-crafted one page Capability Statement will open the door to millions in contract opportunities with government agencies, prime contractors and the corporate market. Attendees will learn the four required elements, quick targeted verbiage sources, mandatory rules and mistakes to avoid.
3. Negotiation: Getting What You Want Without Giving In
4. The Power of the Tweak: Stellar Communications Commanding Communication - If you want more buy IN, learn to speak OUT! Become more podium powerful with a compelling communication style – all with just a few simple Tweaks. Learn one physical move that makes your confidence almost palpable. Discover your personal power points – not on the screen – on your body! Cure the uhms, errrs, and ahhs – your sure message blockers – once and for all.
5. Harnessing the Power of Web Video
Web Video is BIG, growing, and powerful! It provides you with a virtual 24/7 Note: PowerTalk! Sessions limited to 10 attendees 6. Power Talk #1 – Doing Business with WSSCTowanda Livingston, Director, Small Local & Minority Business Enterprise Program, WSSC Presented by Montgomery County Department of Economic Development
7. PowerTalk #2 - Growing Pains, Scaling a Company Up Quickly Scaling a company up quickly is an art. Insights into managing vision, capital needs, people, and processes will be shared.
8. PowerTalk #3 – Career Building Via Corporate Board Service The session will introduce participants to the concept of using board service as a career building tool. Discussion will cover the risks and rewards of board service and requirements of serving on a board. Participants will learn about how to prepare themselves for a board position.
9. PowerTalk #4 – Healthcare Benefits & Insurance Learn from an expert on Healthcare Benefit issues, including what's ahead. |
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12 Noon
1:30 pm |
Power Conference Keynote Luncheon
Presented by BB&T Bank, our Gold Keynote Luncheon Sponsor
Welcome from the Women’s Business Consortium
Greetings from Ike Leggett, County Executive Montgomery County Carolyn Bruna, Women Business Owners of Montgomery County, introducing: Keynote Speaker – Mikki Taylor, Editor-at-Large, Essence Magazine “Master Your Life: Lessons in Getting From Where You Are To Where You Want To Be!” 10 simple directives, that will serve as lessons for the journey of getting from where you are to where you want to be! From how to master challenges to branding you! A media veteran for more than three decades, Mikki Taylor is the Editor-at-Large at ESSENCE Magazine, the nation’s premier lifestyle publication for African-American women and the president of Mikki Taylor Enterprises, LLC, a strategic branding, consulting and communications company. Today Taylor, who for 30 years served as the magazine’s groundbreaking beauty & cover director, contributes to its distinctive cover concepts, collaborates on photo sessions, as well as lends her unique signature to marketing events and special celebrity projects with Essence Communications, Inc. LUNCH: Chilled soba noodles with crisp bok choy and napa cabbage, carrots, baby corn and straw mushrooms with sesame ginger chicken. SIDE: Fruit cup. YUMMY: Chocolate torte or Raspberry cheesecake. Please let us know if you have any specific dietary restrictions. Vegetarian option avilable.
Tradeshow Open Bookseller's Cafe Open Booksignings Doris McMillon, Mixed Blessing (now an award winning documentary) Cynthia Lett, That's So Annoying and Mission Possible! with Brian Tracy Gloria Larkin, The Basic Guide to Government Contracting and Veterens Business Guide: How to Build a Successful Government Contracing Business Karen Cuthrell, Meet the Feeling Friends
Theresa Royal Brown, Bankruptcy "ain't" Broke |
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2:00 pm
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Concurrent Turn It Up Workshops & PowerTalk! Sessions Changes to the US and world economies require businesses to assess how to adapt in order to survive the current economic challenges and, in the near future, to thrive. Businesses must go where the work (and the money to pay for the work) is. Most small and mid-size companies hesitate about “Going Global.” In many cases, however, it is only myths that hold companies back from entering the international market. We will debunk these myths, and explain how business owners can set a global strategy, find resources and guidance, and identify opportunities.
2. Hot Button Human Resources Issues You Must Know About This session explores best practices for recognizing and minimizing risk from the hot button employment related issues out there today. Designed to empower owners with the knowledge and skills to avoid costly issues regardless of the merits of the claims.
3. Selling What You Deliver; Delivering What You Sold (Professional Services) Do you sell high quality professional services where you are involved in the delivery of that service? Do you have staff/associates who are really good at what they do, work directly with the clients (and therefore know the client needs), but struggle with how to tackle “business development” while delivering high quality services? Join the Pensare Group for a frank, interactive discussion on these very real challenges, and gain new insights into how to grow your professional services firm while fulfilling your client commitments.
4. All I Need to Know About Social Networking I Learned From Reality TV
5. Superwoman Doesn’t Live Here Anymore No, Superwoman, NO! How are you supposed to do it all, take care of your business, your family, your health, and others? Maybe you’ve been in business for a while but overwhelm is starting to set in and work is more mechanical then joyful. Or, maybe you’ve got a business idea, but can’t find the time (or energy) to focus on what you need to do to take your business to the next level. Perhaps you’re still working a full or part‐time job and going to school at the same time. How do you mind your business when “more important” things are on your plate? Whatever your challenge, you’ll leave this workshop with practical time, energy, and stress management tips you can put to use right away to handle constant changes, challenges, and competing priorities.
Note: PowerTalk! Sessions limited to 10 attendees
6. PowerTalk #1 – Doing Business with the State of Maryland
7. PowerTalk #2 - Manage Paperwork, Improve Productivity Marcie Lovett, Organized by Marcie, Professional Organizer and Productivity Consultant, author of The Clutter Book: When You Can't Let Go. Despite the abundance of technology that allows you to avoid the use of paper, you still have stacks of mail, magazines, reports and files covering horizontal surfaces. The time you spend looking for, shuffling through, and filing paper could be used more effectively. Participants in this interactive session will learn strategies for increasing productivity by reducing the amount of time they spend maintaining paperwork. Guidelines will be provided for what to keep and what it is safe to discard. Taught by Marcie Lovett, 8. PowerTalk #3 – Dealing with Women...as a Woman Theola Poole, President, Ascuity, Professional Imaging and Marketing Learn from an expert on resolving conflicts at work through staff development. Theola will provide 20 tips on dealing with conflict between women in the workplace. |
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3:00 pm
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Concurrent Full Power Workshops & PowerTalk! Sessions
1. Successful Marketing Strategies for Small Business Learn to be creative to market your small business within a budget. Explore new ways to reach new customers. 2. Business Certification Strategies Alison Tavik, Office of Minority Business Enterprise, MD Department of Transportation How to obtain, leverage, and promote your MBE certification to win more business. Presented by Women Business Owners of Prince George’s County
3. The Power of Positive Psychology Why Happiness is Essential to Success: What Positive Psychology Teaches Us About Creating our Best Lives. Happiness has been called the greatest competitive advantage a company or person can possess because of the extraordinary impact it has on bottom-line results and relationships with others. Come learn what the most important and life-changing findings are from the cutting-edge field of Positive Psychology that you can begin to apply immediately, and that will make you more likely to succeed in every area of your life.
4. Strategic Dressing for Maximum Impact Whether you are a driven entrepreneur trying to grow your business or a savvy career woman determined to “break the glass ceiling,” how you dress (“package”) yourself in a professional environment can either support or undermine the achievement of your end goal – whether it is to sign a contract, get a promotion or raise, establish a new relationship, or sell a product. Moreover, knowing how to dress strategically can give you just the edge you need to set you apart from your competition. During this session, you will learn how to achieve a visual impact through strategic dressing. Session topics include: What is Strategic Dressing?, Your Strategic Dressing Toolbox, and Shopping Tactics to Stretch Your Budget.
5. Business Killers and Wealth Builders for Business Owners
This session reviews the six mistakes business owners can make that expose their business to undue risk. The session follows up with areas where business owners might be transferring wealth outside the business in ways that impact them personally. Note: PowerTalk! Sessions limited to 10 attendees
6. PowerTalk #1 – Doing Business with WMATA
7. PowerTalk #2 – Web Content Strategy for Your Business In 2011 content rules and information overload abounds, how will you stand out from the crowd? Join Dr. Jo Golden, Digital Strategist and Educator at Chaos To Clarity LLC, to explore the essential components of a web content strategy for your business. Content strategy provides a foundation for your web presence and helps you create a coherent brand story and message across your website, blog, Twitter, Facebook®, LinkedIn®, and other networks. Jo will introduce fundamental concepts, offer practical take-aways, and then engage the group in conversation. Bring your curiosity, questions, and creativity!
8. PowerTalk #3 – Secret Weapon – Virtual Assistants |
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4:00 pm
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Power Conference Blow Out Regional Networking Reception The Tradeshow will be Open! Bookseller's Cafe will be Open! |
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6:30 pm |
Power Conference Ends. See you Next Year!
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