Gina Watkins
Gina Watkins is a leading expert on e-marketing for small business – in addition to owning her own business, she is an award-winning direct marketer, has been featured on WUSA Channel 9's Mind Over Money show, Dr. Gayle Carson’s Women In Business radio show, and in numerous other media. Her passion is helping small businesses succeed – and in her role as Constant Contact Regional Development Director, she presents to thousands each year on how to use easy, affordable, highly effective technology tools to grow key business relationships.
Engagement Marketing – Keys to Success
How can you keep your customers coming back for more – telling their friends – and keep your business thriving? Learn how to inform, inspire, and create long-term meaningful connections with engagement marketing, building the relationships that build your success. You’ll learn how to:
■Take the excellent customer experience that you deliver and leverage that into connections that enable ongoing dialog.
■Identify the right technology tools to multiply your impact, track your effectiveness and save you time and effort
■Understand how to gain and interpret both direct and indirect feedback on how your customers, prospects and raving fans are perceiving you -- *and* what they are saying to their friends & colleagues
■Create engaging content that encourages re-sharing – how to deliver content that starts and sustains discussions, and how to make sure that content is sharable (even broadcastable!)
■Sum it up: learn the five key steps to success with engagement marketing.
