The Power Conference: Women Doing Business! is designed to promote business development for women in business through networking, education, and marketing opportunities. Workshops will cover three areas: Business Development and Contracting, Technology and Marketing; and Personal Development for Business Growth. Sam Horn, bestselling author of POP Stand Out in a Crowd, will deliver a Keynote Workshop. A keynote luncheon panel moderated by ABC News Anchor Maureen Bunyan will discuss the power of and resources for women-owned businesses. Each panelist is an experienced businesswoman who has applied her entrepreneurial talents to promoting women in business. The tradeshow will showcase DC area businesses and be ground zero for networking. The Power Conference provides multiple platforms to develop business through exhibiting, marketing, sampling, networking, sponsorships, and advertising. Presented by The Women’s Business Consortium.
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Conference Schedule
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8:00 am |
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Registration Open |
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9:00 am |
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Conference Welcome - the Women’s Business Consortium |
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9:15 am |
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Concurrent Keynote Seminars: POP! Your Success by Sam Horn, The Intrigue Expert - Communications/Creativity/Career Strategist. Ready to take your career to the next level? You’ll love this energizing, one-of-a-kind session which has received raves from Inc. 500/5000, International Coach Federation and NAWBO. Discover original, inspiring ways to interest anyone in anything in 30 seconds or less so what you care about breaks out vs. blends in. Discover why Sam’s been featured on NPR, MSNBC, BusinessWeek.com, NY Times and Investors Business Daily and why her books POP!, Tongue Fu! and What’s Holding You Back? are endorsed by Susan Jeffers, Seth Godin, Tony Robbins, Stephen Covey and Ken Blanchard who says POP! is an “Inspiring guide to getting heard, getting remembered, and getting results.”
Building Capacity Through Strategic Alliances: Win in Corporate and Government Procurement. How Diverse Suppliers (WBEs, SDVOBs, MBEs, small businesses) can create alliances to build capacity and what forms are typically accepted in practice and used to create competitive advantage in the private sector and government. Key Speaker: Carol O’Riordan, O’Riordan Bethel Law Firm, LLP. Moderated by Charlie M. Partridge, Pepco Holdings, Inc., Panelists: Liz Cullen, WPEO-DC; Darlene Fuller, SODEXO and Chair, MD/DC MSDC Certification Committee; Linda Sitney, Department of Veteran’s Affairs; and WBEs: Deborah Stallings, HR Anew & Donna Ransone, GROW, LLC
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10:30 am |
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Tradeshow Open – Networking Fast Pitch |
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10:45 am |
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Concurrent Morning Workshops Social Networking: Beyond the Hype. Alita Carter, Creative Director of the online community Cocoa Savvy at www.CocoaSavvy.com, will help attendees clear away the hype from online social networking and focus on successful online media strategies for utilizing their websites and building online community networks for B2B and B2C businesses. Alita Carter worked with Black Entertainment Television’s online entity in building its first online community and has been on the leading edge of developing online social networking strategies since.
The Naked Truth about Government Contracting. How long is the business development lifecycle, and how do you bankroll winning and fulfilling your first contract? How does a company or employee get a clearance, and is this the right strategy for you? How does serving the federal market differ from serving the private sector? This presentation will help you move from "I don't know what I don't know" to "NOW I know what I don't know", and enable you to make intelligent and informed decisions about your federal strategy. Presented by Marissa Levin, CEO of Information Experts, an 8(a) certified women-owned communications company. Ms. Levin was named as a 2010 and 2009 SmartCEO Smart 100 participant by SmartCEO Magazine, which recognizes the top 100 CEOs in the region, and was named as a 2008 BRAVO Award winner, which honors the region’s 25 most influential women CEOs. She was also named as one of Washington’s Top 100 Technology Titans for 2009, by Washingtonian Magazine.
Courageous Leadership- Inspiring positive change with greater clarity, confidence and courage. Presented by Margie Warrell, Bestselling author, Executive & Life Coach, International Speaker and Media Contributor. This powerful presentation will challenge beliefs that limit leadership effectiveness, enabling attendees to lead themselves and others to superior performance, stronger results and a much more valuable contribution. Attendees will leave feeling more purposeful in what they do, more passionate about why they do it and more courageous in pursuing the vision that inspires them.
Building Customer Loyalty as a Longterm Sales Strategy. Are you using customer loyalty as an engine to grow your business? Sales and customer service expert Jeff Gitomer maintains that “Customer Satisfaction is Worthless; Customer Loyalty is Priceless.” Renee Lewis, President of Pensare Group, explores how you can build and implement customer loyalty strategies as a key component of predictable and sustainable growth for your company. Think for a moment how hard you have to work to earn the right to do business with each customer. It only stands to reason that retaining existing customers should be one of the top priorities in every business. What are you doing to develop customer loyalty that keeps your competitors up at night?
Accessing Capital –Financing Strategies for Growing Established Small Businesses.
PowerTalks! Presented by Montgomery County Department of Economic Development in the Resource Spot across from Salon A, two small group discussions, each led by a local business expert, allow attendees to ask individual questions and share ideas in a small personal setting. Limited to the first 7 attendees at each table; first come, first seated. Topics are very focused and relevant to business owners. Topics and discussion leaders will be published in advance. |
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11:30 am |
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Tradeshow
PowerTalks! Presented by Montgomery County Department of Economic Development in the Resource Spot across from Salon A, two small group discussions, each led by a local business expert, allow attendees to ask individual questions and share ideas in a small personal setting. Limited to the first 7 attendees at each table; first come, first seated. Topics are very focused and relevant to business owners. Topics and discussion leaders will be published in advance. |
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12 Noon |
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Keynote Luncheon: The Power of Women
A Keynote Luncheon panel moderated by ABC News Anchor, Maureen Bunyan will discuss the power of and resources for women-owned businesses. Each panelist is an experienced businesswoman who has applied her entrepreneurial talents to promoting women in business. Dr. Sharon Freeman is an Economic Development Specialist, author, and successful entrepreneur on the cutting edge of global business development. Dr. Sharon Hadary is the founder of the Center for Women’s Business Research and has been called a “Change Agent for Women.” Cynthia de Lorenzi is the CEO of Success in The City, rated #1 by The Washington Post for women’s networking organizations in the Washington Metropolitan Area. Ana Recio Harvey is the SBA Director of the Office of Women’s Business Ownership. A highly successful SBA 8(a)-certified entrepreneur and former President of the Greater Washington Hispanic Chamber of Commerce, Harvey now oversees the SBA’s efforts to promote the growth of women-owned businesses.
Cynthia de Lorenzi, CEO, Success in the City |
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1:30 pm |
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Tradeshow –Ongoing Networking |
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2:00 pm |
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Concurrent Afternoon Workshops Introduction to Alternative Financing: A Roundtable. Entrepreneurs often face the challenge of needing capital to win and fulfill a contract but needing a contract to access that capital. These alternative financing experts will briefly discuss how they provide non-traditional forms of supplying a business with sources of capital and will open the floor to questions from attendees. Moderated by Susan Wilson, CEO of The Judgment Group and Chief Everything Officer at FundHer, with Kathleen Manley, President of Asset Funding Solutions and Amy Horn, Executive Vice President and Senior Business Development Officer of Federal National Payables.
Overwhelmed? Business Strategies for the Social Web presented by Jo Golden MS, PhD, Educator, Digital Strategist, and Web Presence Wrangler, and Tracey Holinka MS, Manager and Web Designer/Developer, of Chaos to Clarity LLC. Growing your business and web presence with social media can be daunting without a clear sense of what to do and how to do it. You can learn new technologies but without understanding how your business can benefit from the changing business environment, technology alone won’t get you what you need from social media. Learn how to succeed on the social web with a business focused strategy, plans you can implement right away, and tools to make it easier.
Strategic Bragging for Business Success. Do people instantly understand what you do and feel compelled to talk with you? Ever notice how some people quickly capture attention and get business? They know how to brag strategically and it’s time to learn to make the same connection. You will learn to tell the right stories at the right time in the right way so you attract the right connections. You’ll get a powerful strategy to promote yourself without annoying anyone. Presented by Sally Strackbein, Chief Story Facilitator at Defining Story.com.
Healthy Hearts Make Healthy Business Sense. Presented by Dr. Christine Bussey, Cardiologist and partner in Northern Virginia Cardiology Associates, where she specializes in Women’s Heart Health and is a winner of the Patient Choice Award year after year. It’s no coincidence that women, especially women in business, are experiencing ever greater stress and heart attacks are the leading cause of death in the US today. Keeping your heart healthy makes healthy business sense for you, your business, and your family.
Power of Image. Your image is not what you wear; it’s the overall impression that you convey. Within seconds of an encounter, your body language, clothing, and grooming send valuable information to those you meet. This program will help you ensure that your nonverbal message supports and enhances your intentions. This interactive and inspiring course will teach: How to accurately assess the way you are perceived; How to use the symbols of authority to maximize credibility; 5 ways to convey leadership and confidence; Body language blunders to avoid; and Quick, easy strategies for maintaining a professional image. Presented by Kim Foley of KimFoley.com. When public figures need to look their best, they turn to Kim Foley. A professional stylist for film and television, Ms. Foley has worked with hundreds of high-profile clients as well as productions for ABC, NBC, CBS, HBO, MTV, and The Discovery Channel.
PowerTalks! Presented by Montgomery County Department of Economic Development in the Resource Spot across from Salon A, two small group discussions, each led by a local business expert, allow attendees to ask individual questions and share ideas in a small personal setting. Limited to the first 7 attendees at each table; first come, first seated. Topics are very focused and relevant to business owners. Topics and discussion leaders will be published in advance. |
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2:45 pm |
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Tradeshow |
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3:00 pm |
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Concurrent Mini Sessions I
Promotional Cocktail. Adele Cehrs , CEO of Epic Media Relations will teach audiences how to Mix It Up with an Integrated Communications Approach. Her “real-world” success stories, will provide attendees with the knowledge they need to successfully implement a multi-faceted campaign with a mix of partnerships, traditional PR and social media. In addition, her interactive discussions help organizations: Better understand the best way to engage partners; how to implement a successful media outreach plan; and how to avoid the common mistakes people make when telling their story to local and national media outlets.
Protecting Your Company’s IP Assets. Barbara Berschler, Business Attorney with Press, Potter & Dozier, LLC will present a Business Owner’s Guide to Intellectual Property and share best practices for protecting your Intellectual Property and Using the Intellectual Property of others in your business. Be smart and protect your creative ideas and innovations!
Easy, Affordable E-marketing Tools that Build Your Business (and Save Your Sanity!) A special 90 minute workshop presented by Constant Contact. Learn the key steps to building your business and expanding your reach with easy, affordable and effective technology tools! Step by step, you can help grow prospects and customers into raving fans -- who not only build your business but expand your reach by sharing your message with their friends and followers.
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3:45 pm |
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Concurrent Mini Sessions II
Gutsy Thinking – Putting Women’s Intuition to Work in the Workplace. Dr. Lisa Ross, President of Incisive Learning Designs, LLC will share how to turn women’s intuition into a business tool by: Cultivating intuition in its various forms; Understanding intuition’s role in business strategy; Communicating intuition in logical, hard-driving terms; Comparing evolutionary advantages of the male and female brain; and recognizing regard for women’s intuition throughout history. Montgomery County Minority and Small Business Reserve Program. Presented by Montgomery County Department of Economic Development. Learn how to take advantage of state and local small business reserve programs as a minority or small business. |
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4:30 pm |
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Conference Ends |
